NBA
2K19
At any given time NBA 2K has 4+ million active users. That's a damn lot. The campaign EVERYONE’S ON used data-driven peer pressure to get gamers to feel FOMO when they weren’t playing.
In-game stats generated by the massive NBA 2K community were featured in a series of short web videos. Content was shared on sports and gaming sites, and also adapted to out-of-home signage in major cities.
The campaign earned itself a well-deserved Bronze Sports Clio.
Creative Direction | Art Direction | Copywriting