Major League Baseball


The MLB is chock full of infectious personalities and stories. We used spring training as the perfect time to show them off. Purposely shooting each spot in a psuedo-documentary style. 

By hustling between both Grapefruit and Cactus leagues we were able to feature sixteen players, Mike Trout’s Mom, and late eighteenth century baseball aficionado Humpty Dumpty. 





























The campaign grew the game of baseball, resulting in an uptick in league viewership and player recognition. Obama gave a shoutout to Bryzzo Souvenir Company when the World Series Champion Chicago Cubs paid a visit to the White House.

Creative Direction  |  Art Direction  |  Copywriting  |  Directed by David Shafei  |  VO by Todd Field 



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