Major League Baseball
By hustling between both Grapefruit and Cactus leagues we were able to feature sixteen players, Mike Trout’s Mom, and late eighteenth century baseball aficionado Humpty Dumpty.
The campaign grew the game of baseball, resulting in an uptick in league viewership and player recognition. Obama gave a shoutout to Bryzzo Souvenir Company when the World Series Champion Chicago Cubs paid a visit to the White House.
Creative Direction | Art Direction | Copywriting | Directed by David Shafei | VO by Todd Field