CREATIVE DIRECTOR CHRISTOPHER ARAUJO

Major League Baseball

Inspired by all the game has to offer, we created a campaign that speaks to the entirety of baseball. When you see a moment that connects with the essence of the game, there’s nothing left to say, but look at THIS. It’s a prompt that is confident and bold. Drawing attention to the greatest moments.

The campaign’s documentary-style gave a raw look at players, managers and fans of the MLB. Both access and behind the scenes footage kept fans intrigued while also piquing the interest of non baseball viewers.

The campaign was a success with MLB posting an 18% uptick in viewership from the season before.

Creative Direction | Art Direction | Copywriting | Directed by Miles Jay