CREATIVE DIRECTOR CHRISTOPHER ARAUJO

Major League Baseball

When Rob Manfred took over as Commissioner of Baseball he stated that one of his most important goals would be youth outreach. With that in mind we made these films as a reminder to everyone both young and old, However you play ball, play ball.

Play Ball content was shown on television broadcasts and jumbotrons around the world. It instantly became a part of baseball culture to remind kids and adults that the sport of baseball will always be for everyone.

Creative Direction | Art Direction | Directed by The Mercadantes