CREATIVE DIRECTOR CHRISTOPHER ARAUJO

Major League Baseball

Evoking smalltown America, this spot showcases boys and girls practicing their baseball and softball skills for their local Pitch Hit & Run competition.

The spot was shown on television broadcasts, MLB socials, and on loop in all 30 MLB ballparks around the country. Resulting in a higher turnout of boys and girls participants than in previous years.

Creative Direction | Art Direction | Directed by Todd Krolczyk