Dick’s 
Sporting 
Goods

Sport begs of you one simple question. And it asks without passion or prejudice. But it demands an answer. The whole answer. Who Will You Be?

The answer also included a handful of creative teams, multiple directors, various cities, and most importantly real amateur athletes to create this campaign.
























The campaign won a Bronze Sports Clio. 

Art Direction  |  Copywriting  |  Uniform Design  |  Directed by A.G. Rojas  |  Photography by Marcus Smith



© 2009 - 2025