Dick’s 
Sporting 
Goods


This spot takes the viewer into the coziness of a Christmas Day when a daughter gives her a Dad a gift that he will never forget. 

The cast was a real family. So was the feast of the seven fishes. And with a video village stationed in their backyard for a weekend, the Iacona Family from Ocean Beach, New Jersey allowed us to capture this beautiful moment.





Art Direction  |  Directed by Derek Cianfrance



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