CREATIVE DIRECTOR CHRISTOPHER ARAUJO

Bellagio

This campaign depicts the feeling of staying at Bellagio. A magical place. Where joy and delight is found one moment at a time. And can make you think to yourself, This is the life.

Each film was concepted during the height of the pandemic for when Vegas would officially be back to normal. Inspiration was drawn from bingeing on romantic Italian films. As well as personal yearnings for a departure from reality when the whole world was shuttered.

“Joy” starred Korean actor Jongman Kim. It received a Silver Cannes Lion for Film.

Creative Direction | Art Direction | Directed by The Coles